Urban Decay Perversion Mascara

Best Premium Mascara

This mascara priced at $23 was consistently named on all of the major fashion magazine lists as a top product
Maybelline Volum' Express The Falsies Waterproof Mascara

Best Drugstore Mascara

Our main criteria for "best drugstore" brand of makeup is the price point of the product.
Too Faced Better Than Sex Waterproof Mascara

Premium Alternative Mascara

This mascara is priced at $23 and was also consistently named by the major fashion and review sites as a great product
Benefit They're Real! Mascara

Premium Alternative Mascara

This is the priciest of the products listing for $24, $1 more than the other brands.
Stila Stay All Day Waterproof Liquid Eye Liner

Best Premium Eye Liner

This product receives strong consumer ratings of 4.1 on most sites (out of 5).
Maybelline NY Eye Studio Lasting Drama Gel Eyeliner

Best Drugstore Eye Liner

The Maybelline Gel Eyeliner is a waterproof eyeliner that lasts a long time.


We've consulted several beauty and makeup experts as well as pored through user ratings on e-commerce sites like Macy's, CVS, Amazon as well as review sites like TotalBeauty and Reviews.com to make sure that we included as much information as we could. When we looked at e-commerce reviews, there was specific criteria that we looked for including; number of reviews, were the reviews skewed "oddly" and whether the comments had specific comments beyond "good product".

Once we had our expert and consumer list, we did want to do some of our own testing, so we had our testers apply the 'semi-finalists' and just go through an ordinary day. We didn't do any extreme testing like how the products worked if you were outside in a hurricane, but we wanted to see what normal wear would produce.

There's more to dressing up your eyes than running to the drugstore and picking up the mascara that's on sale. A complete look for your eyes includes mascara, eyeliner, eyeshadow and even gels for your eyebrows. We wanted to include both mascara as well as eye liners in our review as they are so close to each other we felt that they were really complimenting products that will either work well together or not at all.

Eyeliners were a little tricky for us to make our selection since the expert sites were not consistent as to the individual products that they selected but there were several consistencies in the selection of brands. The brands that we chose have two 'drugstore' priced products and one premium brand. All three products received strong user ratings at attractive price points.